Excerpt from Yield, Ari Paparo's upcoming book

How did Google really feel about header bidding?

Ari Paparo

Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

DOJ Proposes Multi-Stage Spin-Out

Will you use the open source GAM or the Rump GAM?

Ari Paparo

Merging Innovation – Zvika Netter on the Future of Ad Tech

Marketecture Live: Bill Wise and Grant Parker on the New Innovid

Ari Paparo

The Trade Desk's TAM Problem

What happens when they win?

Ari Paparo

FreeWheel - Up close with the least understood major ad platform

IAB Tech Lab Special: VAST

Equativ: Moving beyond the Smart Ad Server

Innovid: From TVSquared to Harmony

John Nardone from Flashtalking talks rich media, ad serving and identity

James Avery on how Kevel APIs let you build a custom ad server

Innovid - A TV and video ad server focused on creative management and measurement

Criteo - How the ad tech OG is bridging brands and retail media sellers